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12-18 June 2023 - Men's Health Week


Established in 1994, Men’s Health Forum’s mission is to raise awareness of preventable health issues and encourage men and boys to seek professional advice for health-related problems, thus preventing premature and preventable deaths.


We think it is fair to say that most of us know the importance of a healthy diet, rich in nutrients and low in fat. By endeavouring to keep a balanced diet with plenty of fruit and vegetables, low fat, lean meats and whole grains, one may reduce the risk of chronic diseases, such as diabetes and heart disease. In addition, men also face unique health problems that don't affect women, like prostate cancer. Raising awareness about preventive screenings and regular health care for men of all ages is therefore crucial.


This is not a new notion. Published in 1825, in his Physiology of taste, or meditations on transcendent gastronomy, Jean Anthelme Brillat-Savarin, a French lawyer, politician, and famous gastronome, wrote: ‘Dis-moi ce que tu manges, je te dirai ce que tu es’, which translates to 'Tell me what you eat and I will tell you what you are', thus highlighting the importance of food and individual health.


While today the notion of superfoods is more recent – this term was coined by the United Fruit Company after WWI to promote the benefits of eating bananas - these are healthy, nutrient-dense foods that offer numerous health benefits. They are packed with vitamins, minerals, antioxidants, and other essential nutrients needed for optimal health.


Top ten superfoods Almonds - these contain monounsaturated fats, which contribute to the reduction of “bad cholesterol” in the blood. They also are an important source of fibre, vitamin B2, magnesium, iron, calcium, and vitamin E.

  • Broccoli - rich in calcium, potassium, folate, and fibre, this vegetable from the cruciferous family could prevent chronic diseases such as diabetes and bad cholesterol, cardiovascular disorders, and certain cancers.

  • Leafy greens - dark, leafy greens are a good source of vitamin A, vitamin C, and calcium, as well as several phytochemicals (chemicals made by plants that have a positive effect on your health). They also add fibre into your diet.

  • Red beans -also known as azuki bean, aduki bean, red bean, or red mung bean, these are an excellent source of protein in addition to being low in fat and calories and can be a replacement for meat.

  • Wheat germ - provides a good dose of vitamin B1, folate, magnesium, phosphorus, iron, and zinc. This can be used on top of cereals, yogurts, or salad toppings.

  • Flax seeds – these are rich in minerals, essential fatty acids, vitamins like vitamin E which is beneficial for the skin.

  • Avocado - is an excellent source of antioxidants and vitamin K; it helps improve bone health. In addition, it helps lower cholesterol levels, prevent cardiovascular disease, cancer, and preserve eye health.

  • Yam - thanks to its nutrients including beta-carotene, sweet potato could reduce the risk of contracting cancer.

  • Apple - this fruit is an excellent source of vitamin C and pectin, a fiber that helps reduce cholesterol and blood glucose levels.

  • Salmon - this oily fish is said to have beneficial effects on cardiovascular health due to its omega-3 fatty acids.

Our PURE blend, made of 100% organic super herb bitter leaf (Vernonia amygdalina), also provides a wide range of nutrients and antioxidants that are beneficial to men’s health.


In summary, raising awareness about preventive screenings and regular health care for men of all ages is absolutely vital.

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